Job Overview:
itsu [grocery] is looking for a driven Brand Manager International to join its ever-expanding international team.
The Ideal Candidate:
* A self-starter with a strategic brain who requires little handholding.
* Agile - each country needs to be treated differently and independently of the others, whilst maintaining brand consistency globally.
* 2+ years' experience in an FMCG business in brand management.
* International experience is preferred, but not required.
* Highly organised with exceptional attention to detail & accuracy.
* A team leader, able to build & maintain successful working relationships both within the business & externally.
* Pro-active, identifying issues and preventing them as or before they arise.
* Reactive & adaptive with an open-minded approach to the role and a flexible, 'can do', friendly attitude.
Scope of the Role:
Overarching responsibilities include building and implementing brand marketing strategies and managing budgets across 5 Key Markets: Netherlands, Ireland, Germany, Spain & France.
Strategy & Category:
* Develop a robust understanding of international consumers, brand perception, retailers, competitors, and categories across the 5 key markets.
* Use this knowledge to develop & implement impactful packaging (jointly with the International Project Manager) & through-the-line marketing plans for each market, working closely with the brand team to execute.
* Buy and analyse data for key markets to build compelling sell-ins to retailers & inform the broader international strategy.
* Help define the international range strategy: identifying gaps in each market & where itsu [grocery] can add value.
* Advise on the right promo mechanics & RRPs in each market.
Implementation & Analysis:
* Work closely with retailers and distributors to deliver best-in-class in-store activation.
* Establish our marketing agency partners and support structure in each market to deliver impactful ATL and BTL plans.
* Manage the critical path for all activations.
* Analyse the ROI/performance against KPIs for all activities and report back to the business regularly, recommending actions for future improvements.
Budget:
* Manage the total international marketing budget, jointly with the International Project Manager who is responsible for the 'Artwork' spend.
* Review the monthly marketing numbers ensuring that spend has been correctly captured & work closely with the finance team to amend any discrepancies.
* Work closely with the international team & distributors to ensure the most effective use of this spend and report back regularly to the business on the shape of the budget allocation per market.
What We Offer:
* Competitive salary
* Competitive bonus scheme
* 25 days holiday + bank holidays (two bank holidays are interchangeable for other religious holidays)
* Health insurance
* Company pension scheme
* Hybrid working (2 days wfh)
* Opportunity to work from home abroad
* 50% employee discount in itsu shops
* Free itsu lunch
* Discounts at major retailers
* A sizeable training budget to support your ongoing development
Diversity & Inclusion Statement:
itsu [grocery] is committed to building a diverse, equitable, and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities.
Application Instructions:
When applying for a role with us, please remove your: full name, name of University/School, address, email address and any photos of you on your CV and covering letter. Non-anonymised CVs may not be reviewed.
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