Zenith People are looking to recruit an experienced Senior B2B Marketing Executive to work at its client site in Hartlepool, joining a dynamic marketing team responsible for managing all B2B marketing activities and initiatives. The ideal candidate will be responsible for developing and executing effective sales and marketing strategies to drive business growth and revenue in the B2B sector.
The B2B Senior Marketing Executive will collaborate with cross-functional teams, including sales, product and content, to create compelling marketing campaigns, generate high-quality leads, and build strong relationships with key stakeholders. This is a strategic and hands-on role that requires a deep understanding of B2B sales and marketing tactics, industry trends and customer behaviour.
Responsibilities:
Develop and execute comprehensive B2B marketing strategies to generate leads, drive customer acquisition, and increase brand awareness.
Collaborate with cross-functional teams, including sales, product, and content, to align marketing activities with business objectives and support sales pipeline growth.
Maintain market research and competitor analysis to identify trends, opportunities, and potential areas for differentiation.
Create compelling physical and digital marketing content, including website and email copy, case studies, presentations, and sales collateral, to engage, educate and convert B2B prospects to customer...