Copywriter Lead (Italian & English)
Remote
£65,000
*Please note, you will need to be a native Italian speaker with fluency in English.*
Our client's mission is to make therapy more accessible, convenient, and tailored to the unique needs of each individual. With a team of experts behind the brand, they recognise the challenges that often accompany seeking therapy and have built a platform which offers a flexible and user-friendly alternative. They have some aggressive growth plans and as a result, the team is expanding. This is a newly created role.
About the role:
* Develop and manage the brand's international identity, creating tone of voice guidelines that reflect the brand's values and connect with diverse cultural audiences.
* Build and lead a high-performing team of copywriters.
* Establish and maintain robust writing guidelines and templates to ensure consistency, clarity, and impact across markets, channels, and content types.
* Develop engaging narratives to support product launches, brand campaigns, and key initiatives.
* Work closely with the Marketing team to produce persuasive copy for paid campaigns across multiple platforms and audiences.
* Drive the implementation of the brand's identity across all touchpoints, including marketing campaigns, product interfaces, and customer communications.
About you:
* Several years of copywriting experience, within a fast-paced scale-up environment or creative agency.
* Exceptional writing in both Italian and English, with the ability to maintain a consistent brand voice across diverse channels and audiences.
* Extensive experience in adapting messages to resonate across different markets, languages, and cultures.
* Proven track record in developing tone of voice guidelines and establishing a verbal identity for international brands.
* Strong strategic mindset, with the ability to analyse data and insights and transform them into compelling narratives.
* Solid project management skills, with experience developing streamlined writing workflows, processes, and quality control measures.