Job Description
I am working with a leading supplier within the Beauty industry and they are looking for an experienced Loyalty Marketing Manager to help launch and grow their new loyalty programme.
About the role
In this key role you will be executing the clients Loyalty and CRM marketing strategy across their UK & European business securing programme delivery across all direct sales channels, with a focus on driving ongoing growth through their new loyalty programme. This growth will be focused across the customer lifecycle (acquire, engage, retain), working closely with the data and digital marketing teams to continuously optimise their data insights, utilising their Loyalty & CRM platforms to create increasingly more relevant and personalised consumer engagement supporting sales growth and customer retention.
Key Responsibilities
1. Plan, design, and oversee the implementation of an overarching brand loyalty strategy to increase customer engagement, boost retention, and maximize sales
2. Manage the execution of all loyalty marketing plans by managing the project calendar and updating the overall promotional direction
3. Perform in-depth target audience research and execute data-driven customer segmentation to ensure their loyalty programs are customized according to each audience segment
4. Develop and co-...