Job Description
Mode Search is exclusively partnered with a Luxury Brand in their search for a PR & VIP Manager
This beautiful luxury womenswear label has become known in the industry as the epitome of modern femininity. The British brand offers both RTW and a bespoke couture. This position would be based between both the store in the West End of London and their head office in Kensington, the successful candidate will report to the Brand Director.
ROLE DESCRIPTION
1. Collaborate with Brand Director on global marketing strategy and seasonal messaging.
2. Oversee creation of press materials (lookbooks, press releases) and maintain marketing calendar.
3. Plan small projects and partner with Store Manager on event calendar.
4. Manage wholesale partner marketing and co-op budgets.
5. Build relationships with high-profile clients, influencers, and press.
6. Oversee VIP fittings and garment loans, coordinating with stylists.
7. Identify influencers for brand collaborations and track impact on awareness.
8. Act as main contact for PR agencies to maximize media coverage.
9. Organize brand events (launches, fashion shows, VIP events).
10. Handle press requests and manage brand collaborations with luxury partners.
11. Mentor junior team members, set KPIs, and track impact of marketing initiatives.
12. Prepare regular reports on media coverage, VIP...