Interim Brand & Marketing Director (12 month FTC)
* Full-time
* Office: London
We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.
About the role
As Interim Brand & Marketing Director, you will be responsible for our UK Brand Marketing strategy, social and global effectiveness. You’ll own how Trainline thinks about its brand and investment, formulating a bold and far-reaching brand marketing vision and strategy, accountable for delivering plans that achieve ambitious results. You’ll also lead a highly respected team spanning UK Brand Marketing, global social and global effectiveness, driving results, fame, insights and return on investment across our plans and external partners.
Reporting to our VP Brand & Marketing, Jo McClintock, you’ll play an important role in her top team. Often serving as an external face for Brand at Trainline, you’ll be regularly involved with external media as well as representing the company at industry events and driving our engagement with the wider marketing community. Collaborating closely on an ongoing basis with an array of stakeholders across commercial, finance, product, growth and customer services to C-level, you’ll be expected to bring compelling storytelling and business cases to anyone in the organisation.
You’ll play a critical part in the direction of our business. It’s your big ideas and ability to deliver that will give us the edge in a growing and increasingly competitive marketplace as we look to change the way we travel by inspiring millions of people to make more environmentally sustainable travel choices.
We’re looking for results-driven marketers who can think big to achieve our ambitious plans. Bringing a robust blend of marketing and brand experience, you’ll be used to delivering game changing plans and ideas that will propel our performance and offering in the market. You’ll have a track record of seeing concepts through to delivery, whether via your direct team, the internal matrix or media agencies.
Data is our lifeblood at Trainline and nowhere more so than in Brand & Marketing. As such, you’ll be as comfortable owning brand insight and extracting unique, meaningful value whether working with the Data Science team or as the custodian of our marketing analytics roadmap. You’ll be used to operating at pace in an ambitious yet fun culture, and ideally within a B2C eCommerce or Tech business.
Key attributes should include:
* Deep commercial acumen and being able to contribute to wider business decisions outside of the Marketing demand
* Being a brand marketing visionary who has been able to marry the practicalities of delivery, working with creative, media and social agencies
* Experience working across a complex and evolving product, channel and market set, using a hypothesis-driven approach
* A storyteller and an all-round exceptional communicator who inspires your team and influences those you interact with
* Experience in owning capital allocation and/or econometrics modelling to support investment decisions
* Possessing a leadership style that can both inspire and drive direct and indirect teams to deliver amazing output underpinned by data and with customer front of mind
Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, extra festive time off, and excellent family-friendly benefits.
We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one!
Our values represent the things that matter most to us and what we live and breathe every day, in everything we do:
* Think Big- We're building the future of rail
* Own It- We focus on every customer, partner and journey
We value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world.
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